SEO software is one of the categories where Black Friday reliably moves the price. Rank trackers, keyword tools and content optimisers tend to discount annual plans heavily, and a few sell lifetime plans. The larger suites are more conservative and often run a free-trial extension or a modest cut instead of a big percentage.
The list also covers the marketing tools that sit next to SEO: social media schedulers, PR and outreach tools, landing page builders and popups. Each listing shows the 2025 offer, its dates and any coupon code that was published for it.
SEO Tools Black Friday deals
10 tools, largest 2025 discount first
SemdashSEO ToolsSEO platform covering keyword research, rank tracking and site audits, often sold through lifetime deals.
88% offBlack Friday 2025Lifetime deal on AppSumo starting at $79 (88% off)
MangoolsSEO ToolsBeginner-friendly SEO toolkit (KWFinder, SERPWatcher, LinkMiner) known for clean UX and frequent lifetime-discount offers.
Up to 50% offBlack Friday 202535% lifetime discount on all plans + 50% off LLM rank tracking in bundle
UbersuggestSEO ToolsNeil Patel's budget SEO tool for keyword research, site audits and rank tracking, with lifetime-licence options.
50% offBlack Friday 202550% off monthly plans (₹1,135/mo, was ₹2,270) and lifetime plans (₹11,350, was ₹22,700)
XOVISEO ToolsGerman-origin SEO and digital-marketing suite for keyword tracking, competitor analysis and backlink monitoring.
50% offBlack Friday 202550% off monthly and yearly plans- Started 24 Nov
KWFinder (Mangools)SEO ToolsMangools' dedicated keyword-research tool with difficulty scores, SERP lookups and local keyword data.
Up to 35% offBlack Friday 202535% off all annual plans for lifetime (from $27.24/mo) + 50% off AI Search Watcher Pro bundle
TrueRankerSEO ToolsSEO rank-tracking tool that monitors keyword positions daily across locations and devices.
Up to 30% offBlack Friday 202530% off monthly plans (from $10.79/mo); 40% off annual plans (from $8.99/mo)
SE RankingSEO ToolsAll-in-one SEO platform with rank tracking, audits and white-label reporting built for agencies.
20% offBlack Friday 202520% off annual plans (from $52/mo) + 20% off add-ons (SEO, AI Search, SMM bundle) + 14-day free trial
SerpstatSEO ToolsSEO and backlink analysis platform with rank tracking, site audit and keyword clustering.
20% offBlack Friday 202520% off all monthly plans + additional 20% off annual subscription + 20% off LLM Brand Monitor (from $44/yr)
SemrushSEO ToolsAll-in-one SEO platform for keyword research, competitor analysis and site audits, now with AI-search visibility tracking across ChatGPT, Gemini and Perplexity.
17% offBlack Friday 2025Semrush One 14-day free trial + 17% discount on all annual plans (Classic and One)
Sitechecker.proSEO ToolsSEO audit and monitoring platform with crawl-based audits, rank tracking and on-page checkers.
Extended free trialBlack Friday 20252 months free on annual subscription + 14-day free trial
Lead Generation & CRO Black Friday deals
8 tools, largest 2025 discount first
OptinMonsterLead Generation & CROConversion-optimisation platform for popups, slide-ins and targeted optin campaigns.
Up to 70% offBlack Friday 2025Up to 70% off annual plans (from $7/month)
PlerdyLead Generation & CROWebsite analysis platform for CRO and SEO: heatmaps, session recording, A/B tests and on-page checks.
50% offBlack Friday 202550% off annual plans- Code
plerdyBF2025 - Started 14 Nov
- Code
POWRLead Generation & CROSuite of no-code website widgets for forms, popups, galleries and payment buttons.
50% offBlack Friday 202550% off all yearly plans
Ads QuizLead Generation & CROAd-quiz funnel builder for creating interactive quiz funnels that pre-qualify ad traffic.
47% offBlack Friday 202547% discount on unlimited plans for 3, 6 or 12 months
CallPageLead Generation & CROWebsite callback widget that triggers instant callbacks or meeting scheduling to boost lead capture.
Up to 40% offBlack Friday 2025Up to 40% discount- Started 24 Nov
ConvertProLead Generation & CROWordPress popup and lead-generation builder with a drag-and-drop designer and multi-state optins.
Up to 25% offBlack Friday 2025Up to 25% off annual and lifetime plans
GroupbossLead Generation & CROFacebook-group lead-capture tool that syncs member answers into email and marketing tools.
20% offBlack Friday 202520% recurring discount on all plans- Code
GBCM2025
- Code
LandingiLead Generation & CROLanding-page platform with 400+ templates, A/B testing and conversion analytics.
Bonus creditsBlack Friday 2025Get up to a $597 bonus on annual plans- Started 7 Nov
Content Optimization Black Friday deals
4 tools, largest 2025 discount first
ScalenutContent OptimizationAI SEO and content lifecycle platform covering keyword planning, AI writing and optimisation.
70% offBlack Friday 202570% off Max annual plans for life (from $176/yr) + 3x limits + free add-ons
FraseContent OptimizationAI content platform that generates research-driven briefs, optimised drafts and answer blocks for SEO.
Up to 25% offBlack Friday 202525% off monthly plans (code CM25), 40% off annual plans (code CM40) (from $58/mo annual)- Code
CM25
- Code
NeuronWriterContent OptimizationAI-powered SEO content tool using NLP-based recommendations to research, write and optimise content.
$109 lifetimeBlack Friday 2025Lifetime deal at $109 on AppSumo
Surfer SEOContent OptimizationContent-optimisation platform that scores and drafts pages against live SERP data, plus AI tracking of brand visibility in LLMs.
Bonus creditsBlack Friday 202525 free AI Tracker prompts ($95 value) with Scale plans
Link Building & PR Black Friday deals
4 tools, largest 2025 discount first
ReplugLink Building & PRLink-management and retargeting platform for branded short links, bio pages and link CTAs.
60% offBlack Friday 2025Flat 60% off all annual plans- Started 20 Nov
BuzzStreamLink Building & PROutreach and link-building CRM for managing contacts, campaigns and email pitching at scale.
Extended free trialBlack Friday 202560-day free trial on any plan (Starter $24/mo, Growth $124/mo, Professional $299/mo)
PressRangerLink Building & PRAI-powered PR tool for finding and pitching journalists, publishers and podcasts, plus press-release distribution.
$59 lifetimeBlack Friday 2025Lifetime deal from $59 on AppSumo (rose to $64 later in the sale)
ProwlyLink Building & PRPR software with a 1M+ media-contact database, AI press-release drafting, pitching and media monitoring.
Extended free trialBlack Friday 2025PR Outreach Toolkit at $249/month for 3 months (save up to $510) + 7-day free trial
SEO Black Friday Deals 2026: common questions
Does Semrush have a Black Friday deal?
Last year Semrush paired a 14-day free trial with a modest discount on annual plans rather than a large cut. Its listing shows exactly what was recorded and switches to the 2026 offer once Semrush announces it.
Which SEO tools gave the biggest discounts last year?
The table on this page is sorted by last year’s discount, largest first. Smaller rank trackers and content tools usually lead; the big all-in-one suites rarely go past half price.
Should I buy an annual SEO plan on Black Friday?
If you already use the tool every month, the annual plan at the Black Friday price is normally the lowest you will pay all year. Check the renewal price on the listing, because the discount usually covers the first term only.
Have any SEO and marketing tools announced Black Friday 2026 deals yet?
Not yet. None of the 33 tools on this page has announced its 2026 offer, so each shows last year's. A listing switches to the 2026 offer as soon as the vendor announces it.
More Black Friday 2026 categories
Every category on the SaaS Black Friday deals 2026 hub
- AI Tools Black Friday Deals
- Email Marketing Black Friday Deals
- CRM & Sales Black Friday Deals
- Customer Support Software Black Friday Deals
- Web Hosting Black Friday Deals
- WordPress Black Friday Deals
- Website Builder Black Friday Deals
- Productivity Software Black Friday Deals
- E-commerce Software Black Friday Deals
- VPN Black Friday Deals
- Design Tools Black Friday Deals
- Cloud Storage Black Friday Deals
- Online Course Platform Black Friday Deals
Offers up to 2025 are as recorded at the time, with the source named on each listing. Prices and codes change without notice; the vendor's own page is always final.
Social & Content Marketing Black Friday deals
7 tools, largest 2025 discount first
Done-for-you content repurposing and distribution platform that turns one asset into multi-format publicity.
Platform for hosting and monetising virtual events like summits, webinars and workshops, with ticketing and speaker tools.
AI-assisted social media management tool with category-based posting, content curation and concierge services.
SOCIALBEEBF25Enterprise-grade social media management with scheduling, monitoring, analytics and OwlyWriter AI.
Social media management tool for scheduling, recycling and analytics across networks.
BFCM2025Social media management tool for agencies with scheduling, monitoring, white-label reporting and a smart queue.
AI social-listening platform with visual insights and an Insights Copilot analyst.